Advertising Campaign 1979
Original digital file
MardonAD886_LoosePhotos_029.jpg
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Description
‘Launching the North Island stonefruit advertising campaign in December, 1979; from left: Kim Wicksteed and Alf Nelson from Wood and Mitchell Advertising Ltd., with Robin Osborne, chairman of the stonefruit committee of the HBFA. A budget of $25,000 was spent on five weeks of television commercials, eight weeks of radio advertising, and promotional posters. It was funded by a levy of Hawke’s Bay stonefruit growers.’ – from “100 Harvests – a history of fruitgrowing in Hawke’s Bay” by Rose Mannering, 1999, page 126
Text on sign –
“HAWKES BAY
NECTARINES
buy your’s now!
mouthwatering stonefruits from…
SUNNY
HAWKES
BAY”
Subjects
Business / Organisation
The Hawke's Bay Fruitgrowers' Association IncorporatedFormat of the original
Photographic printDate published
December 1979People
- Alf Nelson
- Robin Osborne
- Kim Wicksteed
Accession number
668724Supporters and sponsors
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