Magazine Article 1984 – Credit where it is due

CREDIT WHERE IT IS DUE

News travels fast. A recent issue of the influential West German fruit industry journal ‘Fruchthandel’ gave prominence to the award of the MBE to Fruitfed Export’s Mack Nicol in this year’s New Year Honours.

The following is a loose translation of the text of the article which appeared in Fruchthandel’s columns:

“A member of the New Zealand kiwifruit industry very well-known to the German fruit trade has recently been given a very special honour for his work in introducing this superfruit to foreign markets.

“Mack Nicol has been conferred the honour of MBE – Member of the Order of the British Empire. Mr Nicol has determined and experienced the victory of kiwifruit from the beginning, as Manager of Fruitfed Export, the export division of the New Zealand Fruitgrowers’ Federation Limited, and as chairman and advisory member of several industry committees.

“Because of his energy and foresight – and of some others in New Zealand – a fruit which has been regarded as an exotic and imported only in very small quantities, has become the hit of fruit history.

“His German friends are pleased with him on the receipt of this honour from the Head of the British Empire.“