Newspaper Article 2013 – Photo book fundraiser for hospice

Photo book fundraiser for hospice

Support received during a time of tragedy prompted talented photographer Richard Brimmer [Brimer] to get on board with a fundraiser for Cranford Hospice.

After months of hard work and planning, a stunning coffee table book, Hawke’s Bay, Portrait of a Province, will be released early next month.

Mr Brimmer [Brimer] ’s son Joseph lost his battle with a rare blood disorder earlier in the year.

“I have been photographing Hawke’s Bay for many years and realised there was a huge need to showcase Hawke’s Bay’s rich  tapestry,” Mr Brimmer [Brimer]said.

“Following our family’s personal experience with Cranford, the concept of producing this book in support of the hospice was a perfect fit.”

He hoped the stunning coffee table book would contribute more than $100,000 to the charity.

Hastings-based Creative Marketing came forward with the idea and managed the project, alongside seven local businesses.

“This is not your run-of-the-mill collection of pretty landscapes,” Creative Marketing director Jane Janes said.

“While it includes plenty of our treasured iconic images, it also contains some unexpected surprises, which show the true diversity and grit of our province.”

A formal launch for the book is scheduled for mid-October, but Ms Janes said many people had pre-ordered their copies, and expected the first drop to sell out fast.

“[It] will make the perfect Christmas present for locals and visitors, or for friends and family who have moved away from Hawke’s Bay,” she said.

The donation to Cranford Hospice would go a long way to helping to continue their good work.

“Every year, Cranford Hospice needs more than $2.3 million to be able to keep providing our services free of charge to those who need them,” general manager Helen Blaxland said.

“We hope that sales of this book will provide a huge boost to our funding and we are extremely grateful to everyone who has supported this project.”

Hawke’s Bay, Portrait of a Province will be available from mid-October through a range of avenues including i-sites and a dedicated

Photo caption – LOOK BOOK. Photographer Richard Brimmer [Brimer] and Cranford Hospice general manager Helen Blaxland take a sneak peek at a new coffee table book called Hawke’s Bay, Portrait of a Province, to be sold as a fundraiser for the hospice.


Original digital file


Date published

21 September 2013

Format of the original

Newspaper article


Hawke's Bay Today


  • Richard Brimer
  • Joseph Brimer
  • Jane Janes
  • Helen Blaxland
  • Paul Taylor

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