Inside back cover
A message was sent out to all sales representatives and all distributors of Wattie’s Foods that production would recommence by Wednesday evening and that full supplies of all lines would be available and orders received as usual.
Wednesday continued the race against time and with an hour to go, the last section of steam pipe was raised and bolted into position. Boilers had been lit in readiness at 3 pm. At 5 pm many of the staff remained to see the last dramatic moments of the race.
At precisely 5.20 pm a series of short blasts on the factory whistle announced victory.
6 pm saw a full night shift swing into action, and at 7.10 pm the first cans passed along the conveyor line and slid into the automatic cookers.
It is gratifying to record that all factory hands were retained and that they joined in the hard and often unpleasant cleaning-up operations. There were no losses sustained by growers and suppliers of produce to the factory and virtually only 24 hours harvesting time was lost by them.
This picture, taken three days after the fire, shows the remarkable progress of reconstruction.
The new empty can feed line to the processing department is already in operation.
No one will go short!
By a stroke of providence, only a very small percentage of our canned foods were destroyed.
Virtually, no loss of crops was suffered with production so quickly under way, so with pride and satisfaction we are able to announce that the chain of production will continue at top speed, with only a slight pause for adjustment to a new set of conditions.
Wattie’s Canned and Frozen Foods will be available in quantity, as in the past.