W.& R. FLETCHER (N.Z.) LTD
KAITI in conjunction with Gisborne Refrigerating Co.
World Wants Fresher Meat
“An extensive tour of South East Asia has convinced me that we should do more processing of beef in this country and get the extra earnings from it,” says Mr Mark Hinchliff, general manager of W. & R. Fletcher (N.Z.) Ltd., who recently visited associated companies and Weddel agents in various countries.
“Labour costs in Japan are rising steeply and the Japanese are ﬁnding increasing difficulty in processing meat, with the result that factories in South Korea are now coming into the picture.
“In most cases New Zealand is exporting carcases which have to be thawed out, boned and then re-frozen whereas we should bone it ourselves before shipping. Then it would not need thawing and processing at its destination and consequently would reach the market much fresher.
(Concluded on page 2)
YUGOSLAVIA BUYS BEEF FROM N.Z.
Yugoslavia has followed up its recent purchase of mutton from W. & R. Fletcher (N.Z.) Ltd., with a big order for beef.
Announcing this in Wellington the general manager, Mr Mark Hinchliff, said the beef was shipped from the company’s works at Westﬁeld and Tomoana.
The mutton deal was the first large-scale sale of New Zealand meat to Yugoslavia and represented a major breakthrough in this market.
INTRODUCING WEDDEL’S WORLD
It is my pleasure to introduce our ﬁrst quarterly newsletter “Weddel’s World” and to welcome its readers.
The world-wide Vestey organisation of which W. & R. Fletcher (N.Z.) Ltd., form a part, can trace its beginnings in New Zealand to 1911 but over the past six decades we have been somewhat inclined to let our services to the farmer and to New Zealand speak for themselves rather than to publicise them.
But this is an age of communication and it could well be that we have been too reticent about ourselves and what we do.
Hence this newsletter which we hope will bring us closer to our farmer friends, to those who assist us with our processing, transport and shipping and, of course, to those important people, our staff.
We have chosen the title “Weddel’s World” because Weddel is our brand name for all the meat that is shipped from our works at Westfield, Patea, Tomoana and Kaiti and we believe the world is Weddel’s in that our product reaches almost every corner of it. In fact, Weddel products go to more than 70 countries. Every second of the day somewhere in the world someone is eating Weddel meat.
In many of the major meat markets we have our own associated companies – in the United Kingdom, the United States, Canada and Japan, for example, and where we haven’t our own Weddel companies we have our own agents, many of whom have served us for decades.
We believe in keeping close contact with our markets – our own representatives visit them regularly and principals of our overseas outlets frequently come to New Zealand. In this way we assess the needs of every market and strive to meet their individual requirements.
Our aim, too, is constantly to seek new markets and diversify our exports. We have pioneered many markets and promoted many products, frequently supporting the excellent marketing efforts of the New Zealand Meat Producers’ Board.
We at W. & R. Fletcher are fully aware, of course, that what we are able to contribute to New Zealand’s farming production and export earnings is dependent on a large number of people – beginning on the farm itself and ending with the ﬁnal delivery at Tilbury or Tokyo, San Francisco or Singapore. We appreciate the support and the service we receive and a newsletter such as this gives us the opportunity to acknowledge it.
It also gives me the opportunity, on behalf of us all at W. & R. Fletchers, to extend our best wishes for the future.
Photo caption – Mr Hinchcliff inspects a consignment of Weddel meat in a Japanese cool store.