JAPANESE MARKET (Cont’d)
Mr de Lacey said he saw no reason why New Zealand should not get an increased share of the market because the quality of New Zealand beef was highly regarded in Japan.
On another optimistic note, Mr de Lacey pointed out that there had been a recent growth in demand for lamb in the Tokyo and Osaka areas.
But he said that exporters should take note of the Japanese tastes in meat and not send exotic cuts which were not yet accepted by the Japanese.
VISIT BY NEW WEDDEL G.M. IN CANADA
Another overseas visitor was the new general manager of W. Weddel & Co., Canada, Mr D. J. Jackson, who was making a familiarisation tour of New Zealand operations during which he visited the Westﬁeld and Tomoana works.
Mr Jackson joined the Vestey organisation as a management trainee in London in 1956. He was then posted to Singapore and Hong Kong, where he worked with Mr de Lacey, before returning to London.
Mr. Jackson was then transferred to New York, where he was marketing manager for Tupman Thurlow, one of the group’s associate companies.
Fellowship Awarded To Woman Vet
The W & R. Fletcher (NZ) Ltd. Post Graduate Fellowship in Veterinary Science has been awarded appropriately in this International Women’s Year to Mrs Jan M. Jones, B.V.Sc. at Massey University.
The Fellowship provides an annual grant of $3000 for post graduate training or research directed to improving the health or production of farm animals or to processing human foods derived from animals.
Mrs Jones has enrolled for a Master of Veterinary Science degree and her study will be on genetic defects in cattle with particular emphasis on dwarfism. Dwarfism is a familiar problem overseas and now with the intensification in cattle breeding in New Zealand, there is an increasing incidence in our own commercial herds. Mannosodosis will be another aspect of her work.
Mrs Jones who is 30 years of age, and married to a veterinarian, has had extensive experience in the field since graduating B.V.Sc. in 1967. She has worked in a District Veterinary Club in the South Island and a private practice in Australia.
Dr Keith McSporran, (right) the previous recipient of the W & R Fletcher (NZ) Ltd. Fellowship, removing a lamb from a ewe by a caesarian technique. This method provides a source of lambs, required for various animal research projects, which have not been exposed to any disease which could have been transmitted by the ewe.
Dr McSporran was recently appointed Research Ofﬁcer with the Wallaceville Animal Research Centre having completed his Doctorate at the Massey Veterinary School.
Dr McSporran’s current ﬁeld of research work is the investigation of pleuresy [pleurisy] in sheep. There is a significant economic loss to this country each year through the down-grading of carcases because of pleuresy [pleurisy].
As a matter of interest the W & R Fletcher (NZ) Ltd., Veterinary Fellowship previous to that of Dr McSporran’s was awarded to Dr D. E. Gardner, who is now the Superintendent of the Animal Health Laboratory at Palmerston North. The original Fellowship in 1968 went to Mr P. S. Grant who graduated M.V.Sc. with 1st Class Honours.
KEG BEEF STARTS WELL
The Export Sales Manager of W & R Fletcher (NZ) Ltd, Mr Bruce Bishop, says that the introduction of corned brisket, packed in specially produced plastic kegs, has been very well received in the Pacific Islands area.
The kegs, each of which contain 40 lbs of meat, have been selling well and Mr Bishop says it is now planned to try and break into the markets in Jamaica, Trinidad and Barbados. The corned brisket, which is being marketed under the “Weddel” brand, is being produced by an associate company, the Wanganui Mild Cure Bacon Company.
W & R Fletcher also has arranged the sale of 2,800 tons of boneless beef to a large processor in Puerto Rico. The consignment will be delivered in three lots to the Puerto Rican Port of Mayaguez.
The Company has also achieved a valuable inroad to the Fijian market with the consignment of chilled boneless beef by air to Nandi. The initial order was for one ton of meat on an experimental basis with further review each month. The Director of Fresha Meats Limited, Mr Neil Ives points out that W & R Fletcher’s already operate on a large scale basis in the surrounding areas. He said prices would be competitive with local beef and each carton of meat will be vaccuum [vacuum] packed. The Company says that 8,000 lbs of beef are already being ﬂown into Fiji every week and counter sales are still growing.
Mr Bishop points out that there has already been great acceptance of boneless beef in Hawaii and Tahiti especially by the hotel and catering trade.
Room For More Lamb on UK Market
The general manager of W. and R. Fletcher (N.Z.) Ltd., Mr Mark Hinchliff, says the outlook for sales of New Zealand lamb to Britain looks promising for the coming season.
Mr Hinchliff was commenting after his recent visit to London, during which he also visited his organisation’s offices in the United States. Bangkok and Singapore.
“Overall lamb sales on the British market this year have been very good, and our stocks were more than manageable,” Mr Hinchliff said.
“Even though there have been significant increases in freight and other costs between the farm gate and consumer prices have held well.
“In fact a demand for even more lamb could be generated and I feel that New Zealand could increase its lamb exports to the U.K. without any adverse effect on prices.”
The timing of the trip was fortuitous as while in Britain Mr Hinchliff was able to enjoy one of the best summers that London has had for many years.
Photo caption – Mr de Lacey discussing details of W & R Fletcher’s export operations with the Export Sales Manager, Mr Bruce Bishop, and his assistant, Mr. Dennis Frederickson.