Weddel’s World 1978- January

Weddel’s World

WESTFIELD
TOMOANA
PATEA
KAITI – in conjunction with Gisborne Sheepfarmers Freezing C. Ltd.

QUARTERLY NEWSLETTER

ISSUED BY
W. & R. FLETCHER (N.Z.) LTD

JANUARY 78

N.Z. LAMB ON SHOW IN GERMANY

New Zealand lamb was a central attraction of the Weddel stand at the world’s largest food fair held in Cologne, West Germany, recently.

The extensive promotion was mounted at the Anuga Trade Fair, which attracted some 129,000 visitors from 88 countries during the six day exhibition. More than 2,000 firms representing 76 nations took part in the fair.

Apart from an extensive display of New Zealand lamb cuts, the Weddel stand had the only food tasting display of New Zealand lamb at Anuga, with spit roasted lamb and other dishes handed out to international visitors.

The general manager of W. & R. Fletcher (N.Z.) Ltd, Mr Mark Hinchliff said he was impressed with the New Zealand promotion not only as it applied to world buyers, but particularly to the growing West German market.

At present six New Zealand exporting companies, including Fletcher’s, hold licences to export lamb to Germany.

“There was strong interest from West German buyers on New Zealand lamb, specifically for the pre-packed cuts for impact selling at supermarket outlets,” Mr Hinchliff said.

“Unfortunately high labour costs inhibit to some extent the rapid development of this field and New Zealand must find more efficient ways of preparation and packaging lamb cuts to hold down the consumer price.

“The New Zealand Meat Producers Board and Weddel have been mounting concentrated promotions of lamb on the West German market and these are beginning to take effect.

“Germans have not traditionally been lamb eaters, and in the past consume hogget and mutton.

“The change in taste is not an overnight process, but there are indications that lamb is now being generally accepted by the German public.

“However now that we have begun to create a market there is a need for continued promotions to insure the proper development of this market.” Mr Hinchliff said.

The Weddel stand was visited by Mr Hinchliff, Lord Vestey, the joint head of the international meat group, Union International, Weddel European sales representatives, the chairman of the Meat Board, Mr Charles Hilgendorf, the Board’s general manager, Mr Harry Douglas and New Zealand’s ambassador to West Germany, Mr R. H. Wade.

MEAT EXPORTERS COUNCIL APPOINTMENTS

Fletcher’s assistant general manager, Mr Peter Johnston, has been elected deputy chairman of the New Zealand Meat Exporters Council. The General manager of Southland Frozen Meat, Mr Ron Cushen, who has been deputy chairman for the past three years, has been elected chairman succeeding Mr Bill Leonard, managing director of Producer Meats Ltd.

Photo captions –

The Weddel Stand

Inspecting part of the New Zealand lamb display at the Weddel stand at the Anuga Trade Fair are (from left), Mr Hinchliff, Mr Hilgendorf, Mrs Hilgendorf and Lord Vestey.

Original digital file

SandersMJ828_WeddelsWorld1978January-1.pdf

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Description

Surnames in this newsletter – Abe, Ansford, Birkett, Blackmore, Bryne, Carrell, Chalmers, Clothier, Cushen, de Lacey, Diniss, Douglas, Dudley, Edwards, Gillespie, Gusscott, Harlen, Hilgendorf, Hinchliff, Hughs, Hutchinson, Johnston, Jolly, Knight, Leonard, Mansel, McIntosh, Meridith, Miller, Muldoon, Murphy, Nagano, Oxspring, Perkins, Queenin, Sanders, Schultz, Smith, Souness, Stephens, Talboys, Thomas, Thornton, Turnbull, Vestey, Wade, Wood

Business / Organisation

W & R Fletcher (NZ) Ltd

Format of the original

Leaflet

Date published

January 1978

Accession number

493552

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