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PREFACE
WHITES PICTORIAL REFERENCE has been produced to tell a new story – a modern story. Aerial photography has been utilised to show where New Zealanders live and the countryside from which comes their wealth. Most important, it also illustrates most vividly the Dominion’s growing cities and towns, but perhaps more to the point it shows that there is still plenty of room for further development.
New Zealand reached maturity during World War II when, in addition to being basically a primary producing country, local manufacturing took its place in the economics of the country – manufacturing to give protective independence in global conflicts. In the reshuffle, the establishment of factories, the improvements in roads and in methods of transport, on land, sea and air, brought other changes. Cities grew, towns spread out, settlements developed out of villages and counties found themselves in some cases with urban areas that almost gave them city status. Local body government was faced with new problems. In the country there were greater areas with the “fertile look,” and food production for home and overseas became vital. Vast afforestation areas and forest tracts assumed new importance and there were hydro-electric schemes to speed industry. Holiday and tourist resorts became valuable dollar-earning assets.
In this PICTORIAL REFERENCE there will be found dozens of places never illustrated in the usual type of view book. A city is usually a large centre of commerce, but the urban areas such as boroughs, town districts or even a county town all add to the progressiveness of a young country.
The far-seeing eye of the aerial camera emphasises for us many features of New Zealand which we might be prone to overlook from the ground. Auckland, we know is a large city – the largest in New Zealand. In our pictures Auckland has been stripped of the familiar harbour scene with the holiday atmosphere and the pretty view from the top of one of its famous volcanic cones, but nothing can take away the appearance of size and importance. There is never any need to extol the rural attractiveness of the Waikato, Taranaki and Manawatu districts, but here are shown all the towns and the countryside beyond. This is the dairy farm of the Empire, contributing greatly to the seasonal production of approximately 500,000 tons of dairy produce.
With Wellington, the Capital City, we felt compelled to illustrate Parliament Buildings, but here again, instead of a photograph of some massive columns, the “House” is shown in its commanding situation in relation to the oldest and largest wooden office building of its kind and the huge new structure, housing Government offices, the largest in New Zealand. Canterbury’s famous Harewood international airport now vies for fame with the millions of acres of arable Canterbury countryside. We show both.
The population of New Zealand grows steadily and at the end of 1952 exceeded two million. The concentrated development of settled areas has frequently brought the necessity for changes in local body control. The Local Government Commission is continually active and there is ample scope for the student of local body administration. Auckland urban growth has been remarkable and our views provide visual evidence of the large number of boroughs surrounding the city. Wellington has two cities almost side by side. Christchurch is surrounded by a large number of counties and one, the Waimairi County, has a population of 27,300 in 48 square miles, with boundaries right in the city. In the very far south around Invercargill City is the Southland County with a population of 25,000, but an area covering 3724 square miles. Here the views show pleasant towns and an agricultural countryside.
The details under the photographs posed a little problem. The photographs were taken to tell the story at a glance with only the necessity of a line or two of statistical data, but we thought a little more was required. Here again it was a problem of where to start and where to finish, so we compromised and have given some extra information not strictly the province of a directory. There is firstly the data concerning status of the area depicted. Where necessary we have occasionally explained the photograph. In other captions we have spoken of the rich history of a district.
The first printing of the Reference late in 1952 was an unqualified success; letters and unstinting praise being received from all parts of the world. There were very few requests for changes, other than to include well-known landmarks. It was considered by businessmen and educational authorities, as well as those who purchased copies for home use, that the Reference was unique in pictorial publishing and unmatched in any part of the world. This printing carries 1953 amendments.
June, 1953
LEO WHITE.
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